WE ALL SPEAK FOOTBALL
Football is a universal language.
This brand is inspired by the power of the fans: their cheers, chants and voices.
By speaking the universal language of football, we celebrate supporters from around the world and their vital role in shaping and energising UEFA EURO 2028.
This brand is inspired by the power of the fans: their cheers, chants and voices.
By speaking the universal language of football, we celebrate supporters from around the world and their vital role in shaping and energising UEFA EURO 2028.
ORIGINAL TYPEFACE
This typeface was designed and inspired by alphabets used across all UEFA member associations, symbolising unity beyond borders. The various letters have similar design elements and principles that create uniformity between scripts.
BRAND LAUNCH
The UEFA EURO 2028 tournament brand has been officially launched to fans in spectacular fashion at exactly 20:28 local time on the giant Piccadilly Lights screens in the heart of London’s iconic Piccadilly Circus.
Thank for watching
Credits
Brand Design Agency - VML Branding
Brand Movie & Motion Production - Illo Studio (illo.tv)
Launch Event & Motion Production - High Scream
Client - UEFA
Credits
Brand Design Agency - VML Branding
Brand Movie & Motion Production - Illo Studio (illo.tv)
Launch Event & Motion Production - High Scream
Client - UEFA
