For Brisa Group's largest highway F&B retailer, Colibri, we sought to redefine
the roadside resting and dining experience. Our strategy focused on creating
a vibrant and refreshing brand identity that would resonate with travellers. Through an energetic colour palette and updated tone of voice, we shifted
the perception of Colibri as a brand that was mostly ignored, into a symbol
of quality and variety on the road.
the roadside resting and dining experience. Our strategy focused on creating
a vibrant and refreshing brand identity that would resonate with travellers. Through an energetic colour palette and updated tone of voice, we shifted
the perception of Colibri as a brand that was mostly ignored, into a symbol
of quality and variety on the road.
