The Speed of Light
The Beach Soccer World Cup 2024 brand identity is inspired by three elements: the speed of the game; the ray of light brought by Dubai’s sunny weather; and the Peregrine Falcon.
The logo is inspired by the “bicycle kick”, with the legs creating the shape of the FIFA Beach Soccer World Cup Trophy.
The poster illustration blends elements from the brand with inspiration from vintage tourism posters. The main player is pictured during a bicycle kick, like the logo. On the background we focused on creating a sense of place, the grandiosity of Dubai surrounding the adrenaline of the game.
