Embracing Health
Red Sea Health delivers comprehensive medical services, including hospitals, clinics, and pharmacies, across AMAALA and The Red Sea developments. Our engagement began with defining the brand's strategy, positioning, naming, and architectural framework, ensuring consistent application across all touchpoints and locations. Subsequently, we crafted the complete visual identity system, encompassing physical environment applications and comprehensive signage guidelines. Driven by a purpose of world-class care and immediate response for guests, staff, and residents, 'the embrace' serves as the brand's core graphic device, integrated across its logo and entire visual language.
